Designing a new product that drove 30% of paid revenue in its first year
Designing a new product that drove 30% of paid revenue in its first year
Multi-factor Authentication (MFA) for students and teachers
Multi-factor Authentication (MFA) for students and teachers
Cybersecurity incidents targeting schools
Cybersecurity incidents targeting schools
Schools face a surge in cyberattacks that expose sensitive data and disrupt learning, putting both students and teachers at risk.
Schools face a surge in cyberattacks that expose sensitive data and disrupt learning, putting both students and teachers at risk.
To address this, Classroom MFA was created: a multi-factor authentication solution tailored for K–12 classrooms, designed to secure accounts for both students and teachers.
To address this, Classroom MFA was created: a multi-factor authentication solution tailored for K–12 classrooms, designed to secure accounts for both students and teachers.
MFA is a security step that asks for more than one proof of identity—like
a password plus a code—to log in.
MFA is a security step that asks for more than one proof of identity—like
a password plus a code—to log in.
Since joining Clever, I have led the product design of Classroom MFA—shaping its design, research, and user experience, while also supporting and at times spearheading product strategy.
Since joining Clever, I have led the product design of Classroom MFA—shaping its design, research, and user experience, while also supporting and at times spearheading product strategy.
In this case study, I will present three distinctive problems and the design-led solutions that made this product stand out.
In this case study,
I will present three distinctive problems and the design-led solutions that made this product stand out.
1.
Research to roadmap
→ Allowing administrators adjust MFA policies to balance usability and security.
Research to roadmap
→ Allowing administrators adjust MFA policies to balance usability and security.
2.
Simplifying setup
→ Ensuring districts could adopt MFA successfully.
Simplifying setup
→ Ensuring districts could adopt MFA successfully.
3.
Market differentiation
→ Creating phone-free MFA solutions that set Clever apart in the market.
Market differentiation
→ Creating phone-free MFA solutions that set Clever apart in the market.
1.
My early user studies revealed that
a single configuration policy couldn’t meet diverse district needs, so
I translated research findings into role- and device-specific examples to advocate for multiple policies in the MVP—a change now adopted by 100% of clients.
My early user studies revealed that a single configuration policy couldn’t meet diverse district needs, so I translated research findings into role- and device-specific examples to advocate for multiple policies in the MVP
—a change now adopted by 100% of clients.
2.
MFA rollouts often face pushback from end-users, who see it as just another task. That’s why I focused on making the experience quick and easy—resulting in a 98% set up completion rate reported by one of our clients.
MFA rollouts often face pushback from end-users, who see it as just another task. That’s why I focused on making the experience quick and easy—resulting in a 98% set up completion rate reported by one of our clients.
3.
We identified a major market gap: the need for a phone-free MFA method for kids. I designed Picture MFA, which is now adopted by 56% of users and was critical to Classroom MFA’s success.
I designed Picture MFA specifically for the youngest students, creating a system where children select memorable and distinctive images from random subsets, balancing security with usability so even first graders could use it effectively.
I designed Picture MFA specifically for the youngest students, creating a system where children select memorable and distinctive images from random subsets, balancing security with usability so even first graders could use it effectively.
3.
We identified a major market gap: the need for a phone-free MFA method for kids.
I designed Picture MFA, which is now adopted by 56% of users and was critical to Classroom MFA’s success.
Designing a new MFA method required navigating many trade-offs, coordinating with product, security stakeholders, and the CPO to find the right balance.
Designing a new MFA method required navigating many trade-offs, coordinating with product, security stakeholders, and the CPO to find the right balance.
1.
Security team
Security team
I collaborated with the Head of Security and engineers to identify potential security risks students might face and to conduct security assessments during MFA concept triage.
I collaborated with the Head of Security and engineers to identify potential security risks students might face and to conduct security assessments during MFA concept triage.
2.
Product team
Product team
I worked closely with my PM and CPO to refine which risks (attack vectors) to prioritize during the MFA concept triage.
I worked closely with my PM and CPO to refine which risks (attack vectors) to prioritize during the MFA concept triage.
Classroom MFA drove 30% of paid revenue in its first year.
Classroom MFA drove 30% of paid revenue in its first year.
These are just three of the projects
I spearheaded that helped put Classroom MFA on the radar of many U.S. school districts.
These are just three of the projects I spearheaded that helped put Classroom MFA on the radar of many U.S. school districts.
The product is now in a growth phase, gaining traction as the successful MVP continues to achieve product–market fit, positioning Clever as a cybersecurity leader in the K–12 space.
The product is now in a growth phase, gaining traction as the successful MVP continues to achieve product–market fit, positioning Clever as a cybersecurity leader in the K–12 space.
Classroom MFA — was awarded Top EdTech Product of 2025 in the IT category! This competition highlights the most innovative solutions in the market.
Classroom MFA — was awarded Top EdTech Product of 2025 in the IT category! This competition highlights the most innovative solutions in the market.
Redesigned MFA will be released in 2026/2027.
Redesigned MFA will be released in 2026/2027.
Unlocking faster logins for 50M+ SSO users
Bringing vision of a Identity Thread Detection tool as
a potential new revenue stream for Clever
Making access logs smarter for faster threat detection
Helping shorten the costly drug discovery process by saving scientists hours on monotonous tasks
Unlocking faster logins for 50M+ SSO users
Bringing vision of a Identity Thread Detection tool as
a potential new revenue stream for Clever
Making access logs smarter for faster threat detection
Helping shorten the costly drug discovery process by saving scientists hours on monotonous tasks