• Róża Turowska

When the localization matters - Sins of Linkedin's Profinder

A couple of days ago I was looking for a professional to hire. I was unsatisfied with Google search results so I decided to give Linkedin ProFinder a chance. Perfect, let's check what this is about. (A couple of days before that I had seen an ad about this service on LinkedIn.)

I found the professional that I was looking for, I filled out the form and started waiting for a response. However, the only response I got was from LinkedIn's Client Service, that is:

"Since we aim to provide a quality experience for both members like you and our pros, we're going to start off by testing this marketplace for just a few services and areas at a time. Unfortunately, we haven't yet launched in your area, so we had to remove it from the marketplace. Please stay tuned for updates surrounding international changes for ProFinder."

This message frustrated me, I have just wasted my time to fill this form and they decided to remove it just like that.

Here are my ideas on how to prevent situations like that to not frustrate your clients (or users):

1. Know where your clients are, if the user is in a location that is not supported by you, just let them know about it.

ProFinder's current website has no information about any restrictions.

My proposition: Notification bar that notifies the users about restrictions.

2. Additional confusion was the question in the 3rd step. If I fill out that I can work remotely, why in the last step they ask me for my location? And finally, why can't I use ProFinder in The Netherlands if it is possible to cooperate remotely?

Question in the first 3rd step of placing the offer

Request for the ZIP code appears as the last question in the form.

Solution: If the restriction is the localization, ask for the postal code first.

Request for the ZIP code should be the first step

This is my proposition for the fastest redesign of the form to make LinkedIn users' life better.

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